There are two separate essay responses First 500 words are on: Kelly Sanders owns Verve, a high fashion boutique retailing in exclusive clothes, jewelry, and other accessories. Verve also sells a select range of bags and shoes. Kelly had to work very hard to find a niche among its elite clients. Earlier, she used to have a personal rapport with each client, knew their taste, their shopping history at Verve, and so on. However, the clientele of Verve has grown so large that Kelly is finding it difficult to keep track of her customers. Kelly is concerned that this may negatively affect her business. You are a consultant specializing in business intelligence for small businesses. Kelly has approached you with her problem. She mentions that she has all sorts of data in her sales database, but she doesn’t know how to get out the information that she needs. In an essay, explain how Kelly could use RFM and OLAP to make Verve more successful. Second half is: Mobile systems are having a major impact on business and society today. Accordingly, mobile applications now form an important component of marketing and business processes for many companies. Assume that the owner of a bike rental shop at a popular summer resort wants to create a mobile application to aid customers who want to book bikes via their mobile systems. You have been hired as a consultant to recommend the best strategy for creating such an application. In an essay, describe some features you will include in this application to ensure a quality user experience. Make your recommendations specific to this application for this particular bike shop. In addition, propose either a thick-client or a thin-client application. Provide reasons to justify your choice.
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